IMPACT Center

Chinese Journalists Spend Day at WSU

PULLMAN, Wash. — With the potential to reach more than 300 million people in China, members of the Chinese media are coming to Pullman to take home a taste of Washington agriculture and Washington State University. Sixteen members of the Chinese media will visit the Pullman campus on Monday, June 19, as part of a […]

WSU Wine Marketing Partnership Underway

PULLMAN, Wash. — Washington State University researchers are looking at ways to work together to better market Washington wine from vineyard to glass. Thomas I. Wahl, director of WSU’s International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, funded research projects that examine consumer wine preferences. Those projects revealed a need to strengthen working […]

MEDIA ADVISORY: New Wine Workshop Brings Wine Industry Leaders to the Palouse

PULLMAN, Wash — “Marketing Washington Wines to the World” is the focus of a Washington State University Wine Researchers’ Workshop sponsored by the International Marketing Program for the Agricultural Commodities and Trade (IMPACT) Center at WSU’s Pullman campus on April 6. The workshop brings together marketing, economics, viticulture and enology researchers to discuss their work […]

Consumers Would Pay More for Elite Gala Apples

PULLMAN, Wash. — Consumers would pay up to 24 cents a pound more for Gala apples that meet specific criteria for eating quality, according to researchers at Washington State University and the Food Innovation Center in Portland, Ore. Their study correlated data on individual apples with sensory data collected from consumers and determined how much […]

Port Lockout May Reduce Some Food Prices

PULLMAN, Wash. — While the 11-day-old West Coast port lockout is definitely bad news for Washington farmers, the effect on consumers will be mixed at the grocery store. “Consumers in Washington are going to see two effects,” says Thomas Wahl, director of the Washington State University IMPACT Center. As the crisis deepens, Wahl said consumers […]

Wahl Seeks Flexibility in WSU IMPACT Center

PULLMAN, Wash. — Appointment of Thomas I. Wahl as director of the Washington State University International Marketing Program in Agricultural Commodities and Trade Center was announced here today. James Zuiches, dean of the WSU College of Agriculture and Home Economics, said Wahl’s selection reflects the college’s recognition of the importance of global markets for Washington’s […]