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Licensee Sought to Commercialize New Apple Variety from WSU

WENATCHEE, Wash. – Washington State University has released a new apple cultivar, “WA 38,” an eye-catching, large, dark red apple with a remarkably firm, crisp and juicy texture that also stores well. The apple has outstanding eating quality, exceptional flavor, ample sweetness and sufficient tartness to impart real character.

WA38 is a new apple variety developed at WSU.
WA38 is a new apple variety developed at WSU. Click image to download hi-res version.

“Our feeling is that, when it comes to the combination of taste, texture and beauty, ‘WA 38’ has no equal in today’s marketplace,” said WSU apple breeder Kate Evans.

The WSU Research Foundation (WSURF), the licensing arm of WSU and assigned owner of WA 38, desires to find, through an announcement of opportunity (AOO), an exclusive licensee to manage commercialization of the apple. This would include contracting tree propagation to nurseries and others, sublicensing to growers, managing trademark, collecting royalties, etc.

WSU is not looking for the licensee to be involved in sales and marketing of the fruit produced by the WA 38 trees or assistance in naming the trademark. A trademark is under development.

WSURF seeks proposals from qualified offerors: individuals, individual companies, groups of companies, cooperatives, groups of individuals and/or companies banding together under a cooperative arrangement, etc.

To obtain a copy of the AOO, please download a copy at the website http://treefruit.wsu.edu/research/. Please email Tom Kelly, kellytj@wsu.edu, with questions.

Media Contacts

Tom Kelly, WSU Intellectual Property Specialist: Plant Variety Releases, 509-335-3691
Kate Evans, associate professor and scientist, 509-663-8181